Brand Planning · AI-Powered · 2026 Season
Pharma-experienced. Design-savvy. Ready to be put to work — for your agency this planning season.
Why me
I'm not an AI vendor. I'm a Stanford MBA and former Apple Product Manager with 10+ years building digital brand plans for the world's biggest agencies. I now build AI agents to help you create AI experiences that save you time and win you business.
Led brand planning at GSW, Palio, and The Bloc. I've run the process end-to-end — insights, brainstorms, strategic imperatives, the works. I know exactly where it breaks.
Built ML-driven personalization for 195M+ users at Apple. I know what "excellent" looks like at scale — and I bring that standard to every digital experience I create.
Self-taught iOS developer with 5+ shipped apps — including a Top 3 App Store hit. I don't make mockups. I build fully functional experiences your clients can actually experience.
The current state
Every agency faces the same bottlenecks every year. They cost time, money, and sanity — and most teams just accept them as part of the process.
You brief the team, run the workshops, collect the inputs — and still end up with a deck that feels disconnected from anything actionable.
100 ideas from 12 people. No clear way to prioritize. Half the room is disengaged. The best ideas get buried. You spend weeks narrowing what could take hours.
Sorting through client briefing docs, social listening reports, competitive audits, and emerging digital trends — manually, under deadline pressure.
Clients don't want to imagine it. They want to experience it. But building functional digital experiences takes resources most teams don't have during planning.
Each phase takes longer than expected. Reviews pile up. Revisions compound. And suddenly you're presenting a brand plan that's already out of date.
"The process hasn't changed in 15 years. We just have more tools to do the same broken thing faster."
— Every agency CD, every planning season
The transformation
Four specialized agents handle the heaviest parts of planning — so your team can focus on the creative thinking only humans can do.
Multiple team members manually pulling from social listening platforms, briefing docs, and trend reports. Fragmented. Time-consuming. Often incomplete.
⟶ 3–4 weeksDrop in your briefing docs, social listening exports, and competitive tracking — the agent ingests all of it simultaneously and surfaces what actually matters.
How it works: Reads across all your sources at once, identifies recurring themes, flags emerging digital trends relevant to your TA, and structures everything into a single insight framework your strategy team can actually use.
⚡ Custom Claude co-work setup — your agency gets a live workspace where the agent runs continuously, not just a one-time output.
All-day sessions. Sticky notes everywhere. 100 ideas with no clear prioritization framework. The loudest voice wins, not the best idea.
⟶ 2–3 weeksIdeas generated, scored against your specific strategic imperatives, budget signals, and channel fit — then ranked so your team walks in to refine, not create from scratch.
How it works: I build a custom scoring framework around your brand's priorities before the brainstorm even starts. The agent evaluates every idea against those criteria in real time — no more "who shouted loudest" prioritization.
⚡ Custom workflows — built around how your team actually thinks, not a generic template.
Brand guidelines sit in a PDF nobody reads. New creative work diverges from the core identity. CDs spend weeks realigning teams instead of pushing the work forward.
⟶ 3–5 weeksTrained on your brand guidelines, past campaigns, and visual identity. Generates concepts that actually sound and feel like your brand — not generic AI output.
How it works: I feed the agent your brand guidelines, past campaign work, and the CD's existing copy. It learns the voice, the visual sensibility, the do's and don'ts — and generates new work that fits seamlessly.
⚡ Voice cloning — the agent writes in your CD's style, not a generic AI voice. Every output sounds like it came from inside the agency.
Rounds of revisions on concepts that haven't been validated. Design, dev, and strategy working in silos. By the time something looks real, half the budget is gone and the deadline is tomorrow.
⟶ months + blown budgetsNot wireframes. Not prototypes. Fully working digital experiences — built in hours, not weeks — that clients can actually feel. The kind of quality that used to take an entire dev team a month.
How it works: I vibe-code production-ready builds directly from your creative brief — interactions, animations, real content, live on a URL — while the meeting is still happening. Clients react to something real, not something imagined.
⚡ This is the one that makes jaws drop. I've done it over dinner. Imagine what I can do with a brief.
The outcome
Not a shortcut. Not a compromise. A better process that gives your team more time to do what they're actually great at.
Next step
No decks, no pitch. I'll walk you through what an AI-powered brand planning process looks like for your agency — and you'll leave with something concrete.
Send me a note →Or reach out directly: jhbuchel@alumni.gsb.stanford.edu · jasonlabs.ai